Every seller knows the importance of optimizing your listing to get a higher search ranking on Amazon. Amazon account optimization provides better visibility for your products that automatically translates to more sales. Many Amazon listing experts have fine-tuned their approach based on Amazon’s A9 search algorithm. However, some updates have been made on the A9, and many are calling it the A10 without confirmation from Amazon that the name has been changed.
Because of these updates, many sellers have started to panic believing their Amazon SEO approach obsolete. The main question is, do you really need Amazon listing experts to understand the recent updates?
If It Ain’t Broke Don’t Fix It
Humans are notoriously opposed to change. Though evolution demands we should adapt, it doesn’t mean we like it. However, the updates on the A9 are more along the lines of tweaks rather than changes. Factors are weighted differently; that’s all.
Customer Searches Hold More Weight
What buyers are searching for are more relevant than before. This change affects pay-per-click (PPC) campaigns a lot. Amazon realized that users are now looking beyond paid advertisements.
PPC Campaigns Are Still Worth Investing In
Amazon has always been secretive about how its search algorithm works. One thing is for certain, PPC campaigns have changed. When you sign up for sponsored ads, Amazon will create an initial ad that stirs up the excitement for your product just like before. As time passes, the ads will level out, and your product visibility will rely more on organic sales performance.
In the end, you’ll still have to depend on Amazon product listing optimization to keep the traffic going. All of this information doesn’t mean you need to abandon your PPC campaign. On the contrary, adapting to these changes by allocating part of your ad budget to boost your visibility in other ways will prove to be the winning formula here.
Selling History and Feedback Are What You Need
Many sellers believe selling history and feedback are supposed to be the main drivers for search ranking, and they certainly got their wish. The A10 (it just sounds way cooler than A9) updates put a number on things related to seller history: how long you’ve been selling, product returns, requests for refunds, and the number of positive feedback you got.
A large inventory doesn’t hurt either, as this goes hand-in-hand with getting many positive reviews from customers. Putting a lot of weight on positive feedback shows the A10 two things—that customers value your products, and that you’ll have a long, fruitful relationship with Amazon. It’s a win-win for everybody.
Keywords Need to Be Used Differently
Amazon listing experts used to advise sellers on how to rank keywords on Amazon by putting the critical keywords in order of importance: product title first, backend keywords next, bullet points, and product description last. All of that goes out the window. Now, keywords should be used with a higher conversion rate in mind.
With the A10 updates, you don’t need to cram the most important keywords in the title anymore. What’s more important now is to create a product copy that captures a buyer’s attention and entices them to buy your product. Of course, if you can put high-performing keywords in your title and still get buyers to go for it, then that would be great. The point is, the pressure is off to put all those keywords in the title to the detriment of readability and relevance. Amazon title optimization seems to be on the right track.
Make Them Believe
The more times your product is viewed, the better visibility you have, and the A10 values that. Suppose you can make your listings more visible, whether by affiliate sites, partner sites, or from a typical search, your ranking will be higher. By doing this, you should also remember that your listings should be using the proper keywords. Otherwise, your conversion will suffer, and all that work will go down the drain.
Focus on all those tricks that boost your conversion rate, such as using fantastic images, enhanced content or A+, etc. You can never go wrong with these Amazon SEO tips.
Takeaway: Do I Need Amazon Listing Experts to Deal with the Updates?
The numbers speak for themselves—89% of buyers trust Amazon. These recent updates will only reinforce that trust, as all the tweaks have been designed with their consumers’ behaviour in mind.
You might not need Amazon listing experts to understand what’s happening, but you definitely need them to stay ahead of the competition. Many sellers found their search ranking decrease after the A10 update.
If you have any questions about account optimization, please contact us at hello@sellerinteractive.com or jayce@sellerinteractive.com.
