Retail exports through online channels were estimated at $3.5 billion last year, up 7% compared to 2021 and may increase nearly four times to $13 billion by 2027.
A new report published by the consulting firm Access Partnership (UK) said that retail export turnover from business to consumers (B2C) via e-commerce in Vietnam reached 3.5 billion USD (about 80,700 billion USD) dong) last year. This figure accounts for about 1% of total exports in 2022. The Access Partnership said the data was calculated based on data from Vietnam’s customs authorities, statistics and information from the Development Bank.Asia, Organization for Economic Cooperation and Development, World Bank.
Based on recent export trends andspeed Currently, businesses apply e-commerce, this unit forecasts export revenue through e-commercedie in Vietnam can increase to 5.5 billion USD (124.2 trillion VND) by 2027 withspeed 9% annual growth. This is called a “business as usual” (BAU- Business as Usual) scenario.
In a better scenario called “MSME in charge”, Access Partnership forecasts the turnover can reach 13 billion USD (296.3 trillion VND) by 2027. To be able to achieve this number, micro enterprises , small and medium(We are) must hurryspeed apply e-commercedeath to export its products and services relative to the present.
“Vietnamlive in vantage pointhow to reap significant benefits fromspeed rapid development of the e-commerce sector”, commented the report. The advantages are mainly due to the restrictions from the pandemic that help to change consumption habits, and a favorable policy environment for exports through trade. electronic.
Access Partnership says 95% of MSME respondents expect B2C export growth via e-commerce of at least 10% annually over the next five years.
“Cross-border e-commerce is considered to have great potential and is in line with the policy of digital economy development that the governmentnegation Lai Viet Anh, Deputy Director of the Department of E-commerce and Digital Economy (iDEA) commented at the “Cross-Border E-Commerce Conference” held by the agency and Amazon Global Selling on June 9 in Hanoi. Ho Chi Minh City.
According to Ms. Viet Anh, many market research units also expect Vietnam’s turnover to exceed tens of billions of dollars in the next four years. However, for this number to come true, Vietnamese enterprises need to overcome four main barriers in terms of import market regulations, competitiveness, costs (marketing, logistics) and market information.
To help businesses overcome obstacles, the maingovernment has there are a number of policies such as supporting 50% of the cost of opening and maintaining booths under Decree 80, stimulating cross-border e-commerce under Decision 645good topic Training project for 5,000 businesses with cross-border e-commerce knowledge and skillsgender to participate in global distribution platforms.
However, as noted by the Access Partnership, businesses still want to receive more support. This unit recommends that Vietnam consult alottery government support scheme for sellers from other countries. For example, China’s “Comprehensive Pilot” (CPZ) for cross-border e-commerce.
In there, theCPU of GoodsChau Da develop two platforms, an online integrated service platform and an offline industrial park platform, allowing information exchange between government agencies along the value chain, including customs, financing and taxes. Platformsthis was reduce the time needednecessary to Clearing customs and simplifying the export declaration process for MSMEs.
Assessing the situation of B2C exports across borders in the first 5 months of the year, Gijae Seong, Managing Director of Amazon Global Selling Vietnam did not share specific data but said that the revenue of Vietnamese sellers on Amazon is still high. positive growth.
“Speed The growth of exports on Vietnam’s Amazon is the highest in the world and is beingattention. Not many countries can build a cross-border export model like here,” he said. The reason is because the number of new sellers has increased sharply and quickly. Vietnam has abundant strengths and capabilities.
In 2022, the number of Vietnamese sellers on Amazon will increase by 80% compared to 2021, to thousands of units. This helped export value increase by 45%, with more than 10 million “Made in Vietnam” products sold abroad.
“2023 still has global economic challenges, but cross-border e-commerce opportunities still await,” added Mr. Gijae Seong. To grasp, he recommends businessesattention 3 aspects include: reading customer tastes by digital tools,from that product innovationproducts to fit the needs, and build the brandsign to add value to the product.
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